MINT Dentistry

Turning Local Brands Into National Empires

The Challenge

MINT Dentistry entered the scene with a visionary goal: disrupt a stagnant dental industry and deliver a luxury experience to everyday patients. They faced a crowded market of outdated practices, national chains with poor reputations, and single practitioners clinging to old ways. To stand out, they needed a marketing partner who could fuel rapid expansion, drive real patient growth, and execute bold, boundary-pushing campaigns. That’s where DIAZ stepped in — ready to transform their ambition into dominance.

The DIAZ Solution

We partnered with MINT to architect a growth engine that fused audacious marketing with cutting-edge digital precision. Our mission: scale their footprint, flood their chairs with patients, and make MINT a household name.

Here’s how we did it:

• Aggressive Multi-Channel Campaigns: We unleashed a blitz of iconic billboards, oversaw high-impact radio spots, and a regional Super Bowl commercial that racked up over 1 million views, shattering the mold of traditional dental marketing.
• Digital Dominance: Our precision-targeted digital ads and SEO strategies shifted patient search behavior from generic terms like “best dentist” to branded demand like “MINT Dentistry near me,” cementing their authority.
• Premium Branding: We crafted luxury visuals with world-class design, turning every office into a patient magnet and amplifying their five-star service ethos across social and web platforms.
• Social Media Mastery: We ignited their presence on Instagram, Facebook, and beyond, driving explosive engagement and positioning MINT as the go-to choice for modern dental care.
• Operational Intranet: We synced marketing with their innovative systems—standardized patient experiences, top-tier doctor training, and a dedicated call center—to ensure every campaign converted leads into loyal patients.

The Results

With DIAZ as their strategic force, MINT Dentistry achieved monumental growth:

• Massive Expansion: Scaled from a handful of locations to dozens across major markets, with new offices turning profitable at lightning speed.
• Patient Surge: Appointment volume soared by over 1000%, transforming MINT into a patient acquisition juggernaut.
• Brand Takeover: Shifted market perception, making MINT synonymous with luxury dental care, backed by thousands of five-star reviews.
• Digital Triumph: Skyrocketed online visibility and engagement, with a "Sexy Teeth" ad and social campaigns that redefined dental marketing benchmarks.
• Industry Recognition: Earned elite accolades, including a red-carpet invite from Google for their unmatched digital success.

Why It Worked

MINT’s vision was revolutionary, but DIAZ’s execution was the catalyst. We didn’t just market their practice—we engineered a category-killing machine. Our bold creativity, paired with relentless digital precision, turned MINT into a disruptor that other practices now scramble to emulate. From crafting a standout identity to driving real, measurable growth, we proved that visionary medical practices thrive with a partner who dares to dominate.

Your Practice, Next

Ready to scale your medical practice like MINT? Whether you’re in orthopedics, cosmetic surgery, or urgent care, DIAZ delivers the bold marketing and digital firepower to fuel your expansion. Schedule your free growth consultation today and let’s redefine your future.

‍