AK Pain & Spine

Overview

AK Pain & Spine, a leading pain management provider, faced challenges in patient acquisition, digital presence, and brand differentiation. In an increasingly competitive market, they needed a strategic marketing overhaul to increase patient volume, enhance brand credibility, and improve lead conversion rates. DIAZ was brought in to execute a data-driven, high-impact marketing strategy that would position AK Pain & Spine as the premier provider in their region.

Excerpt: DIAZ’s precision-focused marketing strategy—including SEO optimization, targeted Google Ads, and patient-focused branding—drove a 220% increase in patient appointments, a 96% boost in conversion rates, and significantly reduced cost-per-acquisition, positioning AK Pain & Spine as a dominant leader in pain management.

Challenges

• Low Online Visibility: Struggled to rank for high-intent keywords and local searches.
• Inconsistent Patient Volume: Relied heavily on referrals rather than a scalable marketing system.
• High Cost-Per-Acquisition: Inefficient ad spend led to lower ROI.
• Limited Digital Presence: Website lacked optimization, leading to low patient conversions.

Strategy & Execution

DIAZ implemented a multi-layered marketing strategy designed to enhance brand authority, attract high-quality patients, and optimize digital advertising for efficiency.

• Advanced SEO & Website Optimization
  • Comprehensive website revamp with an improved user experience and high-converting appointment forms.
  • Implemented local and organic SEO strategies to rank for high-intent pain management searches.
• Google Ads & Paid Digital Advertising
  • Highly targeted pay-per-click (PPC) campaigns designed to attract patients actively searching for pain relief treatments.
  • Ongoing ad performance optimization to improve lead quality and reduce cost-per-acquisition.
• Reputation & Trust-Building Strategy
  • Encouraged satisfied patients to leave positive reviews, significantly improving online reputation.
  • Managed review responses and public relations to enhance credibility.
• Educational Content & Social Media Engagement
  • Developed patient-focused blog content and social media campaigns to educate potential patients and drive engagement.
  • Created informative video content that positioned AK Pain & Spine as thought leaders in pain management.

Results & Impact

• 220% increase in patient appointment bookings.
• 96% boost in conversion rates from targeted Google Ads.
• Significant decrease in cost-per-acquisition, maximizing marketing ROI.
• Improved local SEO rankings, driving consistent organic patient inquiries.
• Enhanced patient trust and credibility through reputation management efforts.

Client Testimonial

“DIAZ completely transformed our marketing strategy. Our patient volume skyrocketed, our online presence improved, and we’re now recognized as the top pain management clinic in our region.”
— AK Pain & Spine Leadership Team

Conclusion

By leveraging a comprehensive digital marketing strategy, DIAZ helped AK Pain & Spine dominate their market, significantly increasing patient volume while reducing acquisition costs. Their clinic now stands as a trusted authority in pain management, with a strong brand presence and a scalable marketing model for continued success.

Want to Scale Like AK Pain & Spine?
DIAZ delivers high-impact marketing strategies that drive real growth for healthcare providers. Let’s build a roadmap to your success.

‍